Rockstar are re-known for the 3rd person shooting games, which often incorporate some kind of outlaw or rule breaker which has a whole in-depth back story of motive and mistreatment to the character which the player must right, usually in the most adrenaline filled and violent way possible. We have seen this with the long successful Grand Theft Auto series, the newly successful Red Dead Series and one off hits such as The Warriors and Bully, which all have a similar style of story line and playing style, as mentioned above.
So was it right for Rockstar to develop Max Payne 3, nine years after the Max Payne sequel hit the shelf in 2003?
Firstly it is a game which suits there style of development, obviously Rockstar games are varied but there more well known and successful releases are that of violent story lines, a need to avenge a troubled past and usually a character that has access to a variety of weapons. So in this sense, Max Payne is a perfect fit, with conspiracy, murder and an ex NYPD this game ticks most of the Rockstar boxes.
But, with a film already being released, surly there must have been a nervous judgement call?
The Max Payne film, which stars Mark Wahlberg, Mila Kunis, Ludacris and Beau Bridges sported quite a strong cast, however, critics had a field day with it and with a 5.4 rating on IMDB and 16% on Rotten Tomato it can hardly be classed as a must see. But they did make a good turn over on the film, so financially they did make a profit, just not as much as one as they had likely hoped for.
With such a negative buzz around the words Max Payne, you can see my surprise when Rockstar continued with their development of the game, but true fans of the game noted they tried to avoid comparison between game and film just as Rockstar tried to avoid comparison by mixing up the games storyline and the moving the location to Brazil. They pushed heavily with marketing both outdoors and even paying for an expensive TV spot during the 2012 Champions League Final, they had believe in their game and knew true Max Payne fans would not be deterred by the films as long as they could stick to the original style of the game.
The game managed to sell 3 million copies in its first week; it was met with huge critical acclaim getting almost 90% or 9/10 by most gaming critics and it was this successful that lead to them winning Best Animation at the Inside Gaming Awards and being nominate for 14 other awards across the year. Reports now show the Rockstar has sold well over 4 million copies of the game, which would deem this a pretty successful resurrection.